September 09, 2005

Read Up on Verticals

Vertical Search EnginesThere is an article on Pay Per Click Analyst discussing some different verticals to try in a PPC campaign.

With the bigger engines starting to get into a big fight against each other, the smaller guys are trying to reach niche marketplaces. Two smaller programs discussed in the article are Quigo and Industry Brains. While advertisers won't get nearly the same volume they would with Google or Yahoo!, certain search campaigns can get a small boost from using these PPC programs (name a company who will turn down extra profits).

Google Upgrades Driving Up Costs

Have you been noticing your PPC costs going up? With Google's new ad changes, many advertisers are having their once stable campaigns get tossed around more than a young child's playtoy.

Google Ad ChangesWith the new bidding rules, there has been an influx of new advertisers for many keywords. However, as with any other type of competitive marketplace, only the strong will survive. The companies who know what they're doing will slowly get out of the way when they see certain keywords are just not meeting their metrics and the ignorant or stubborn marketers will continue to bid up irrelevant keywords until either they go broke or finally realize they are fighting an unbeatable battle.

Just like with the housing bubble that is on the verge of bursting, the prices will once again fall, however, they will still be higher than they once were still making it more important to analyze and optimize accounts.

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