Yahoo! to Introduce Google-like Bid Structure

There is a post on SEW announcing Yahoo's plan to introduce a new structure for Yahoo! Search Marketing.

It will have a similar feel to Google AdWords. Say goodbye to viewing bids and say hello to an algorithmic placement structure based on max bid and click through rate. It will still be some time until they make the changes, but the fact that they are dramatically restructering their current format is a glimpse into the future of search marketing.