August 25, 2005

Yahoo Content Network Randomizing Number of Ads Displayed

It looks like Yahoo! Search Marketing is displaying different numbers of ads at random times on their content network - most likely to find out what the optimal number of ads to show on a content partner's site is.

Yahoo Search MarketingThis is a concern for search marketers because knowing what position is needed to be displayed is vital to get shown within Yahoo's content network. So far, marketers can only be certain to show up if they are in the top position.

There are screen shots on SE Roundtable.

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