August 04, 2005

The Vole is Coming to Search! Google Beware!

The Wall Street Journal reports: "Microsoft next week will announce plans to begin U.S. testing of MSN Keywords, its own system for placing ads on its MSN Internet search site."

Microsoft tends to get into the game late with most big innovations these days. Search engine marketing is no different. MSN Search was always around, but was never very good. It seemed to just be one of those developments that Microsoft thought should be a part of their mix.

Now everything has changed. Microsoft is using its large bank account and putting lots of effort into taking profits away from Google. Google will have a much harder time brining in those profits investors are expecting that anybody had anticipated. They will need to become much more innovative if they want to stay on top.

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