August 01, 2005

SEM: Real Life Tactics

How do you improve ROI or CPO? Marketingsherpa provides a case study from Charles Schwab's CyberTrader Marketers.

Summary:

Step 1: Analyze your current statistics.
Step 2: Revamp and maximize your campaign.
Step 3: Research. Research. Research.
Step 4: Optimize. Increase what works, reduce what doesn't.
Step 5: Test. Then retest.
Step 6: Repeat.

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