August 12, 2005

News Corp Getting Into Search

Rupert Murdoch - News Corporation"Murdoch said News Corp. plans to create an Internet portal and is in advanced discussions to acquire a controlling stake in a search engine, which he declined to name." -

This sounds like some very big news. News Corp. has a market cap of roughly $19 billion so it will be able to make its presence known quickly. If it buys Looksmart as is rumored, they can become another powerful competitor to the top search engines - especially when it comes to content.

Full article.

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