August 09, 2005

New SEM Vocabulary: Cost Per Keyword (CPK)

DoubleClick announces Performics 50, a representative sample of 50 actively managed search campaigns. Along with this overall view of the marketplace is a new term to search engine marketing: Cost Per Keyword (CPK).
DoubleClick Performics 50
Cost Per Keyword is a monthly metric to show advertisers a more accurate value of a specific keyword besides max bids. It is, in its most basic form, avearage cost per click multiplied by the total number of clicks.

CPK can be helpful to get an overall picture of how an account is changing over time depending on the strategy being used. On the other hand, it seems as though using CPK as a determining metric in some campaigns can be detrimental to maximizing a campaigns results.

Links to this post:

Create a Link

<< Home

SEM Report Site Feed   SEM Report Site Feed