August 08, 2005

Kanoodle Initiates Max Bid Structure

Kanoodle, a 2nd tier PPC search engine, announced that advertisers can now set max bids within their campaigns. The use of max bids in Kanoodle and other search engines allows advertisers to set a ceiling on what they are willing to pay each time a user clicks on their ad and also reduces the amount they are charged per click to one cent above the next highest bidder.

Kanoodle is known for its conextual ads on MSNBC.com, MarketWatch, and USATODAY.com.

Kanoodle

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