August 05, 2005

It's Christmas in July ...err... August for Search Marketers

The holiday shopping season has consistently been the maker or breaker of online retailers - the season can account for 50% or more of yearly revenues. Online shopping continues to increase and like its brick and mortar counterparts, it is big for online businesses. If you are managing a search campaign expect costs to increase and don't be surprised to see a lot more aggressive competition.

Webtrends has released the 2005 Online Retail Holiday Readiness Report (membership required) which has more details and statistics regarding the upcoming holiday season.

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