August 22, 2005

Google, Yahoo! to Fight Over Classified Ads

It looks like Craig's List is about to get some more competition. Google and Yahoo! are looking to get into the Classified business.

There is an article on The Courier-Mail talking about the competition to gain share in classifieds.

From a consumer standpoint, this move is long overdue. Classified ads so far have been hard to find, infrequently updated, and overall weren't very user friendly. With the two major players in search getting into the business, the consumer will benefit most.

For search marketers, it will give them one more vertical to target consumers who are looking to spend money. What will be important is demographic and local targeting.

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