August 03, 2005

Ask Jeeves Advertising - More Info

Official Public Start Date: August 15, 2005
Minimum bid: $0.05
Positions Available: Top 3

Key advertiser benefits include:
-- Premium placement on Ask Jeeves and its syndication network
-- Low spend minimum that enables both large and small advertisers to
purchase search advertising via a self-service system
-- Increased visibility into campaign performance, enabling more effective
management of campaigns

Extensive reach:
-- With only a 13% average audience duplication between Ask Jeeves and
other major search engines, Ask Jeeves Sponsored Listings enables
direct advertisers, agencies and SEMs to reach Ask Jeeves' unique
(unduplicated) audience and its syndication network of high quality
-- According to Nielsen/NetRatings (May 2005), the Ask Jeeves network
reaches nearly one-quarter (25%) of the total online population

Ease of use:
-- Automated system provides control over purchasing, management and
campaign optimization
-- Instant campaign activation and a 24 hour cancellation policy
-- Streamlined interface and user-centric workflow enable customers to
make informed and effective purchasing decisions

Multi-campaign management features:
-- Advanced spend management options including daily or monthly budget
-- Bidding system enables greater control over placement within paid
listing results
-- Real time campaign reporting and account alerts
-- Automated click fraud protection
-- Bulk-loading support for large keyword lists
-- Standard creative format minimizes the need to create new ads
specifically for Ask Jeeves

The official press release can be found here.

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