July 19, 2005

How to Implement a Successful PPC Advertising Campaign

Phil Robinson provides a great tutorial on implementing a pay per click marketing campaign. He discusses everything from tracking metrics to writing creatives. This tutorial can be invaluable to novice and seasoned search professionals.

He also has a Beginners Guide to Search Engine Marketing white paper explaining the basics of the industry and engines. Both great reads.

Links to this post:

Create a Link

<< Home

SEM Report Site Feed   SEM Report Site Feed