July 29, 2005

Case Study: Overcome One-Size-Fits-All Strategy With Flexible Software

DM News has a great case study outlining the approach Did-It Search Marketing and Cingular took when creating and implementing Cingular's search campaign using Did-It's adaptable Maestro software.

Bill Wise, Did-It's CEO, and Les Kruger, Cingular's Senior Manager of Business-to-Consumer Online Marketing discuss the steps they took to reach and surpass their target goals.

This is a very interesting case to read and gives an inside look at the thought process and strategy of two top companies in their respective industries. Just like with most things in life, there is more than one way to approach a problem. Deciding on the best way is the difficult part.

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