July 30, 2005

Beginner's Guide To Content Targeting

Inside AdWords posted a short introdcution to content targeting.

If you are new to SEM, content targeting is just an easier way to get listed on Google's content network which includes thousands of sites, large and small, that partner with Google.

Google also has two settings that can be very useful for tailoring ads to specific websites. They are Site Targeting, which allows you to specify certain sites to show your ads on and Site Exclusion, which allows you to choose specific sites to not display your ads. These two features can be used in conjunction with each other when trying to target a specific niche group of people.

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