July 27, 2005

AOL Getting Involved in the Mobile Search Game

AOL has began testing using sponsored search results on mobile search queries. It gives users the power to search locally, compare products, and search for other content on their mobile devices.

With more people on the go and not sitting in front of a computer, this is a segment of the industry that is poised for growth in the next few years. Sites need to be optimized for mobile devices such as cell phones since the view screen and functionality is hindered by their small sizes.

I am also sure that once this area of search grows and begins to be more analyzed, it will be shown that even that conversion rates may become more difficult to track. However, more people who search and click sponsored links will be at the final stage of the buying cycle and will be ready to buy right then and there.

Links to this post:

Create a Link

<< Home

SEM Report Site Feed   SEM Report Site Feed